Which of the following is NOT true of qualitative research?
A) Typically involves smaller samples
B) It is unstructured and spontaneous
C) Used to enhance understanding and gain in-depth knowledge by gauging consumer feedback.
D) It can be used to generalize findings to a population

Question

Quizplus · Accepted Answer

Qualitative research is characterized by its focus on exploring and understanding phenomena from a detailed, in-depth perspective, often involving smaller, non-representative samples. It is not designed to generalize findings to a larger population, which is a key feature of quantitative research.

Which of the Following Is NOT True of Qualitative Research