List three advantages and disadvantages of using secondary data in advertising and public relations research.
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Q8: _ is an example of syndicated audience
Q9: _ is an example of governmental secondary
Q10: _ is an example of trade publication
Q11: _ is an example of academic secondary
Q12: _ is an example of a publicly-available
Q13: When starting research projects it is always
Q14: Usually, secondary research is more time consuming
Q15: Secondary research is data that researcher collects
Q16: Primary research involves data collected by organizations
Q17: U.S. Census data is an example of
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