Use of sales promotion, publicity, packaging, and other promotional tools that contain common elements, such as the same selling message, graphic design, and trade character, is __________.
A) Massed advertising
B) Pulse advertising
C) Integrated marketing communications
D) Decay
E) Reminder advertising

Question

Quizplus · Accepted Answer

Integrated marketing communications involve the use of various promotional tools in a coordinated manner to reinforce the marketing message consistently across different channels.

Use of Sales Promotion, Publicity, Packaging, and Other Promotional Tools