Which type of reference group influence works best when products are highly visible or can be associated with social and ego risk?

Name: Which type of reference group influence works best when products are highly visible or can be associated with social and ego risk?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Value-expressive influence works best for products that are highly visible or associated with social and ego risk, as it relates to the consumer's desire to enhance their self-concept or social identity by associating with a group.

Which Type of Reference Group Influence Works Best When Products