Subcultures are the smallest representation of micromarketing and cannot be broken down into a more homogeneous group.

Question

Quizplus · Accepted Answer

Subcultures are significant and identifiable groups within a culture, sharing unique values, norms, and traditions. Micromarketing can target even smaller segments or individuals within these subcultures, tailoring marketing efforts to very specific preferences or behaviors.

Subcultures Are the Smallest Representation of Micromarketing and Cannot Be