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What Is a Major Implication for Marketers Who Have to Be

Question 15

Multiple Choice

What is a major implication for marketers who have to be careful to avoid negative stereotypes of subcultures?


A) Employ marketing research firms and advertising agencies specializing in a subcultural market
B) Avoid appealing to more than one subculture
C) Avoid a humor appeal in advertising
D) Avoid idioms that do not translate into other languages
E) Use in-house translators

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