Specialized supermarket scanners enable marketers to pinpoint which specific market segments are buying what products. With this information, retailers are localizing marketing promotions toward the products which are most popular in each individual retail outlet. What term is this an example of?

Question

Quizplus · Accepted Answer

Micromarketing refers to tailoring products, brands, and promotions to meet the needs and wants of local customer segments, including individual stores or specific locations. The scenario described is an example of micromarketing, as it involves localizing marketing efforts based on the purchasing patterns identified through supermarket scanners.

Specialized Supermarket Scanners Enable Marketers to Pinpoint Which Specific Market