Question 1

Causes of need recognition include life circumstance change, new product availability, and new information.

Accepted Answer

False

Question 2

When retail stores place trinkets and small jewelry and accessories at and around the checkout counters, the store is making use of behavioral influence techniques.

Accepted Answer

This strategy is known as the use of "impulse buy" zones, designed to exploit customers' impulsive buying behavior by placing small, often inexpensive items near the checkout area to encourage last-minute purchases.

Question 3

Brands that shoppers consider, compare, and evaluate are part of the shopper's awareness set.

Accepted Answer

The brands that shoppers consider, compare, and evaluate are part of the consideration set, not the awareness set. The awareness set includes all brands a consumer is aware of, while the consideration set includes those they are actively considering for purchase.

Question 4

Alternatives in a consumer's awareness set that a consumer views as unacceptable are in the consumer's inept set.

Accepted Answer

The inept set consists of alternatives in a consumer's awareness set that are deemed unacceptable for further consideration in the decision-making process.

Question 5

Nonpersonal consumer information sources are preferred where buyers lack competence to intelligently judge a product, such as hi-tech items and professional services.

Accepted Answer

The answer of Nonpersonal consumer information sources are preferred where...

Question 6

"Buy whatever is on sale" is an example of a decision heuristic.

Accepted Answer

A decision heuristic is a mental shortcut that allows people to solve problems and make judgments quickly and efficiently, and "buy whatever is on sale" simplifies the decision-making process by focusing on the aspect of price reduction.

Question 7

Instrumental values are personal desirable end states of being, or how people would like to eventually experience their lives.

Accepted Answer

Instrumental values refer to preferable modes of behavior or means for achieving one's terminal values, not end states of being. Terminal values are the desirable end states.

Question 8

Noncompensatory decision strategies tend to be used when the consumer experiences time pressure, there are too many alternatives to consider, and there is a low involvement decision to be made.

Accepted Answer

Noncompensatory decision strategies simplify the decision-making process by allowing consumers to eliminate options based on a single criterion without having to evaluate all the alternatives in detail, which is particularly useful under conditions of time pressure, overwhelming choice, or when the decision is not of high personal importance.

Question 9

The lexicographic decision rule begins by ranking criteria in order of perceived importance and later requires the determining of a cutoff for each criterion.

Accepted Answer

The lexicographic decision rule involves ranking criteria in order of importance and then selecting the option that is best according to the most important criterion. If a tie occurs, the second most important criterion is considered, and so on. It does not involve determining a cutoff for each criterion.

Question 10

Customer relationship management includes activities that encourage repeat patronage through offering incentives and rewards. It captures, stores, and analyzes customer information that will help optimize those rewards.

Accepted Answer

Customer relationship management (CRM) involves strategies and technologies used by companies to manage and analyze customer interactions and data throughout the customer lifecycle. This includes activities aimed at enhancing customer service, fostering customer loyalty, and encouraging repeat business through personalized incentives and rewards. CRM systems are designed to compile information on customers across different channels and points of contact, which helps in tailoring marketing efforts and rewards to individual customer preferences and behaviors.

Question 11

Leighton purchases a beautiful charm bracelet for her niece's eighth birthday. After purchasing the bracelet, she realizes that the gift will not appear to be complete unless she purchases at least one charm for the bracelet. This is an example of __________.

Accepted Answer

The answer of Leighton purchases a beautiful charm bracelet for...

Question 12

John generally makes his consumer decisions based on whether or not the product is made domestically. He takes pride in owning and will only purchase American brands. He is about to purchase a gourmet cutlery set with the wood block included for his newly renovated kitchen. The brands he knows of are two German-made brands Henckels and Wusthof, and Cutco which is made in the United States. Which brand(s) exist in John's inept set?

Accepted Answer

John's inept set includes brands he is aware of but would not consider purchasing. Since he only buys American brands, the German-made brands Henckels and Wusthof are in his inept set.

Question 13

Mass media advertising and publicity are examples of __________.

Accepted Answer

Mass media advertising and publicity are considered nonpersonal sources because they involve communication to a large audience where there is no direct, face-to-face interaction between the sender and the receiver.

Question 14

The process of obtaining information from enjoyable recreational shopping is an example of __________.

Accepted Answer

Ongoing search refers to the process of continuously gathering information in a casual or leisurely manner, without a specific immediate need or decision-making process in mind. This can include browsing stores, reading about products online, or discussing options with friends for enjoyment rather than to make an immediate purchase.

Question 15

Salient attributes are __________.

Accepted Answer

The answer of Salient attributes are __________.
...

Question 16

Which scale would be most useful if you are trying to determine whether or not a Magic Hat brew is a light beer or a heavy beer?

Accepted Answer

The answer of Which scale would be most useful if...

Question 17

Which decision model makes trade-offs regarding an alternative's performance on various attributes?

Accepted Answer

The Weighted Linear Compensatory Decision Rule involves making trade-offs between different attributes by assigning weights to each attribute based on its importance. This model allows for a lower score in one attribute to be compensated by a higher score in another, hence the term "compensatory."

Question 18

Which category of decision rules focuses on a single criterion to simplify decision making when the consumer is faced with information overload?

Accepted Answer

The answer of Which category of decision rules focuses on...

Question 19

Which of the following is NOT a consumer reason for using shopping bots?

Accepted Answer

Learning about experience goods is not a primary reason for using shopping bots. Shopping bots are primarily used for comparing prices, finding deals, and saving time, rather than for gaining in-depth knowledge or understanding of products that must be experienced to be evaluated (such as taste, feel, or fit).

Question 20

Kiosks and in-store broadcasts are examples of __________.

Accepted Answer

Kiosks and in-store broadcasts are examples of Point of Purchase (POP) displays, which are marketing materials or advertising placed next to the merchandise it is promoting, typically in the store where the product is sold.

Quiz 4: Stages in Consumer Decision Making