Positioning entails physically and/or psychologically differentiating the firm's offering for each target market from those of competitors pursuing the same or similar segments.

Question

Quizplus · Accepted Answer

Positioning involves creating a unique image and perception in the minds of the target market, distinguishing a company's products or services from those of its competitors, whether through physical attributes, customer service, pricing, or promotional strategies.

Positioning Entails Physically And/or Psychologically Differentiating the Firm's Offering for Each