Product class positioning is the staking out of a new and different brand position due to marketplace dynamics.
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Q2: Behavioristic segmentation includes internal and external personal
Q3: Psychographic information is the most readily available
Q4: Positioning entails physically and/or psychologically differentiating the
Q5: Market aggregation is a means of pursuing
Q6: Value positioning differentiates a brand by suggesting
Q8: Three dimensions of psychological brand positioning are
Q9: Benefit segmentation is considered the most direct
Q10: A heated pool is an example of
Q11: The following are all marketplace requirements for
Q12: Three very general variables or predictors of
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