Three very general variables or predictors of consumer behavior are __________.
A) Demographics, psychographics, and behavior
B) Demographics, psychographics, and market factor sensitivity
C) Target marketing, market attractiveness, and brand positioning
D) Target marketing, market attractiveness, and behavioral marketing
E) Market factor sensitivity, buyer readiness state, and benefits sought

Question

Quizplus · Accepted Answer

Demographics, psychographics, and behavior are three broad categories that are commonly used to predict or understand consumer behavior. Demographics refer to statistical data relating to the population and particular groups within it, such as age, gender, income, etc. Psychographics pertain to lifestyle, values, attitudes, and interests. Behavior focuses on the consumer's actions, such as purchase history, brand loyalty, and usage rates. These variables help marketers to segment the market and tailor their strategies accordingly.

Three Very General Variables or Predictors of Consumer Behavior Are