Differentiating a brand by suggesting it gives consumers more for their money is __________.
A) Comparative advertising
B) Value positioning
C) Product class positioning
D) Advertising appeal
E) Repositioning

Question

Quizplus · Accepted Answer

Value positioning is the strategy of differentiating a brand by suggesting it offers better value for the money, either through lower prices or by providing more benefits, features, or enhanced quality at a comparable price.

Differentiating a Brand by Suggesting It Gives Consumers More for Their