Which is theoretically the most effective way to segment a market?
A) Demographic segmentation
B) Psychographic segmentation
C) Behavioristic segmentation
D) Benefit segmentation
E) Psychological segmentation

Question

Quizplus · Accepted Answer

Benefit segmentation is theoretically the most effective way to segment a market because it focuses directly on the specific benefits that consumers seek from products or services, which directly ties to their needs and wants, leading to more targeted and effective marketing strategies.

Which Is Theoretically the Most Effective Way to Segment a Market