In 1986, the release of Sega Genesis yielded the catchphrase: "Genesis does what Nintendon't." What is this an example of?
A) Comparative advertising
B) Perceptual value
C) Product category positioning
D) Physical positioning
E) Repositioning

Question

Quizplus · Accepted Answer

This is an example of comparative advertising, where Sega directly compared its product to Nintendo's, highlighting its own strengths or unique features in a way that implied superiority over Nintendo.

In 1986, the Release of Sega Genesis Yielded the Catchphrase