Which target marketing strategy incorporates the idea of co-creation?
A) Individualized marketing
B) Direct marketing
C) Niche marketing
D) Differentiated marketing
E) Undifferentiated marketing

Question

Quizplus · Accepted Answer

Individualized marketing often involves tailoring products or services to individual customers' preferences, which can include co-creation, where customers have a say in the creation or customization of the product or service they're buying.

Which Target Marketing Strategy Incorporates the Idea of Co-Creation