Which variable for market segmentation is the most inexpensive and easiest to obtain via secondary data?
A) Behavioristic
B) Psychographics
C) Usage rates
D) Demographics
E) Social class

Question

Quizplus · Accepted Answer

Demographics are the most inexpensive and easiest to obtain via secondary data because they include basic information such as age, gender, income, and education level, which are widely available through government publications, market research reports, and online databases.

Which Variable for Market Segmentation Is the Most Inexpensive and Easiest