Which marketing management philosophy contains a market orientation, a long-run profit orientation, and a cross-functional integration for its implementation?
A) The marketing concept
B) The societal marketing concept
C) Veblen's Social-Psychological Model
D) Pavlov's Learning Model
E) Marshal's economic model

Question

Quizplus · Accepted Answer

The marketing concept emphasizes understanding and meeting the needs and wants of target markets, focusing on delivering long-term value and integrating various functions across the organization to achieve this goal. It is characterized by a market orientation, a long-term profit focus, and the need for cross-functional efforts to implement effectively.

Which Marketing Management Philosophy Contains a Market Orientation, a Long-Run