Maggie is adjusting to her new life as a first-year college student. She notices that all of her housemates use Redken Shampoo. On her next trip to the drugstore, she purchases Redken even though she has a full bottle of Head & Shoulders in her dorm room. Which sociocultural influence does this example demonstrate?
A) Social class
B) Culture
C) Reference group
D) Lifestyle
E) Subculture

Question

Quizplus · Accepted Answer

Maggie's decision to purchase Redken Shampoo because her housemates use it demonstrates the influence of a reference group. Reference groups are groups of people that an individual uses as a point of reference for their own behavior, attitudes, and preferences. In this case, Maggie is influenced by her housemates' choice of shampoo, indicating that she sees them as a reference group for her own purchasing decisions.

Maggie Is Adjusting to Her New Life as a First-Year