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The Cognitive X Value Theory States That Goal-Directed Behaviour Is

Question 18

Multiple Choice

The cognitive x value theory states that goal-directed behaviour is motivated by two cognitive judgements. First, the strength of an individual's expectation that engagement in a particular behaviour will lead to goal obtainment (expectation value) . Second:


A) the value that the individual places on the goal (incentive value) .
B) the value that the individual places on success (success value) .
C) the value that the social group places on this goal attainment (social value) .
D) None of the above.

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