Services have the following characteristics
A) They are tangible and can be stored
B) They are intangible and perish
C) They are sold through direct channels
D) They are less expensive than products
Correct Answer:
Verified
Q18: In international marketing, it is difficult to
Q19: An integrated marketing communication program is a
Q20: International companies use a variety of communication
Q21: International marketing functions include
A) Selecting target markets,
Q22: Final consumers buy goods and services for
A)
Q24: Marketing variables include
A) Loans and deposits
B) Demand
Q25: It is difficult to develop marketing synergies
Q26: Consumers are segmented using the following variables
A)
Q27: The product life cycle stages are
A) Environmental,
Q28: Factors that affect prices include
A) Political and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents