Consumers are segmented using the following variables
A) Demographics and purchase behavior
B) Country-of-origin and the region they come from
C) Use of cell phones versus landlines
D) None of the above
Correct Answer:
Verified
Q21: International marketing functions include
A) Selecting target markets,
Q22: Final consumers buy goods and services for
A)
Q23: Services have the following characteristics
A) They are
Q24: Marketing variables include
A) Loans and deposits
B) Demand
Q25: It is difficult to develop marketing synergies
Q27: The product life cycle stages are
A) Environmental,
Q28: Factors that affect prices include
A) Political and
Q29: The following shifts in the environment affect
Q30: Distribution is essential for
A) A country's economic
Q31: The number of intermediaries used by an
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