A split run is a direct-mail technique in which an appeal letter is mailed twice to each recipient to increase the likelihood that they read it.
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Q5: An appropriate guideline for writing direct-mail appeals
Q6: In an appeal package, the message "Yes,
Q7: _ is an e-philanthropy portal site founded
Q8: Internet-based fundraising has been most successful in
Q9: The fundraising method that seeks to attract
Q10: Effective direct-mail appeals use a post script
Q11: The sending (outside) envelope in a direct-mail
Q13: Handwritten notes enhance appeal letters by giving
Q14: Explain the value in using typographical techniques
Q15: Explain the value of writing both for
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