Encoding refers to the active interpretative and sense-making processes of audiences
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Q22: Media and popular culture are interchangeable terms.
Q23: Media and popular culture remain segregated according
Q24: Culture industries mass produce standardized cultural goods.
Q25: Popular culture serves social functions.
Q26: Films, TV programs, and popular music are
Q28: A negotiated reading is one where the
Q29: Alternate news sources are not as legitimate
Q30: Media and popular culture serve as primary
Q31: Briefly discuss how popular culture affects intercultural
Q32: Define culture industry and cultural imperialism. Discuss
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