A negotiated reading is one where the reader or viewer generally shares the codes and preferred meanings of the texts, but may also resist and modify the encoded meaning based on her or his positionality, interests, and experiences resulting in a contradictory reading of the text.

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Negotiated reading involves a mix of accepting and resisting the text's preferred meanings, allowing the reader to interpret it through their own lens, which can lead to a nuanced and sometimes contradictory understanding.

A Negotiated Reading Is One Where the Reader or Viewer