Question 1

ROI answers the question: ______________________________.

Accepted Answer

"What did we get for our money?"

Question 2

Evaluation is about _____________ and ____________.

Accepted Answer

Measuring success or failure and learning

Question 3

The ultimate goal of strategic communication is ___________________.

Accepted Answer

To move people in some way

Question 4

How might you show a link between messages on Instagram and team revenue?

Accepted Answer

The answer of How might you show a link between...

Question 5

Give an example of how to assess if your strategic communication effort has affected social evaluations.

Accepted Answer

The answer of Give an example of how to assess...

Question 6

Evaluation is not possible without _____________.
A) budgets
B) tasks
C) objectives
D) goals

Accepted Answer

Evaluation requires clear objectives to determine whether they have been achieved, making objectives essential for the evaluation process.

Question 7

You might evaluate a __________ objective by determining how gatekeepers used your message.
A) output
B) outreach
C) outcome
D) organizational

Accepted Answer

The answer of You might evaluate a __________ objective by...

Question 8

The ___________ objective assesses the success or failure of a strategic communication effort.
A) output
B) outreach
C) outcome
D) organizational

Accepted Answer

The outcome objective is used to assess the success or failure of a strategic communication effort, as it focuses on the results or impacts of the communication activities, such as changes in awareness, attitudes, or behaviors.

Question 9

Social evaluations are a form of _______________ .
A) attitude
B) behavior
C) policy
D) belief

Accepted Answer

Social evaluations are a form of attitude as they involve judgments and assessments about people, objects, or ideas.

Question 10

Data can speak for itself in reports.

Accepted Answer

Data requires interpretation and context to be meaningful; it cannot convey insights or narratives without human analysis to frame and explain it.

Question 11

You can use the ____________ objective to determine if you completed all the task you identified in your planning schedule.
A) output
B) outreach
C) outcome
D) organizational

Accepted Answer

The answer of You can use the ____________ objective to...

Question 12

Awareness change is often a final outcome for a strategic communication effort.

Accepted Answer

The answer of Awareness change is often a final outcome...

Question 13

Outcome objective might seek to hit a target amount or ______________.
A) create new awareness
B) reach a gatekeeper
C) a specific change
D) refine a view

Accepted Answer

Outcome objectives are typically focused on achieving a specific change, such as a measurable improvement or result.

Question 14

If your objective involves a percent change, you must ___________
A) have a clear goal
B) have pre- and post-efforts assessments
C) utilize social media data
D) express it in dollar amounts

Accepted Answer

To measure percent change, you need to have assessments from both before and after the efforts to calculate the difference and determine the percentage change.

Question 15

Evaluating can help to improve future strategic communication efforts.

Accepted Answer

Evaluating past communication efforts allows organizations to understand what worked well and what didn't, enabling them to refine and improve future strategies for more effective communication.

Quiz 8: Evaluating

ROI answers the question: ______________________________.

Evaluation is about _ and .

The ultimate goal of strategic communication is ___________________.

How might you show a link between messages on Instagram and team revenue?

Give an example of how to assess if your strategic communication effort has affected social evaluations.

Evaluation is not possible without _____________.

You might evaluate a __________ objective by determining how gatekeepers used your message.

The ___________ objective assesses the success or failure of a strategic communication effort.

Social evaluations are a form of _______________ .

Data can speak for itself in reports.

You can use the ____________ objective to determine if you completed all the task you identified in your planning schedule.

Awareness change is often a final outcome for a strategic communication effort.

Outcome objective might seek to hit a target amount or ______________.

If your objective involves a percent change, you must ___________

Evaluating can help to improve future strategic communication efforts.