As discussed in the "Hands-On" case at the end of the chapter, what was the key to McDonald's double-digit sales growth that far outpaced the competition?
A) improved advertising
B) improved product
C) positive publicity
D) a and b
E) a, b, and c

Question

Quizplus · Accepted Answer

The key to McDonald's double-digit sales growth was a combination of improved advertising and improved product, as these factors directly contributed to attracting more customers and increasing sales.

As Discussed in the "Hands-On" Case at the End of the Chapter