Which of the following was an objective of the New Holland "Brave New Tractors" campaign as described in the chapter's opening vignette?
A) achieve high levels of campaign awareness and high levels of brand linkage
B) re-energize the New Holland brand and increase trial by 10 percent
C) increase market share by 15 percent
D) increase brand awareness and trial of the New Holland tractor
E) strengthen the New Holland name as a tractor brand and increase New Holland market share by 5 percent
Correct Answer:
Verified
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