Sales promotion programs are complicated in that it may be necessary to evaluate both trade and consumer promotions, and evaluating the effectiveness of trade promotion is almost impossible.

Question

Quizplus · Accepted Answer

Evaluating the effectiveness of trade promotion is challenging but not impossible. Techniques and metrics such as sales data analysis, market share changes, and retailer feedback can be used to assess the impact of trade promotions.

Sales Promotion Programs Are Complicated in That It May Be