Synergy is when all the pieces in an IMC campaign work together, and it is surprisingly simple to measure.
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Q18: Which of the following is NOT a
Q19: How are ads containing elements that can
Q20: Which calculation allows comparison of the response
Q21: To evaluate the trade sales promotion programs,
Q22: Studies that follow the purchase activity of
Q24: Response per thousand is NOT an appropriate
Q25: Sales promotion programs are complicated in that
Q26: The efficiency of a sales promotion can
Q27: With respect to retail advertising, the results
Q28: Explain tracking studies.
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