How are ads containing elements that can be returned evaluated?
A) direct-response counts
B) cost per thousand
C) attitude change
D) intention
E) conviction

Question

Quizplus · Accepted Answer

Direct-response counts are used to evaluate ads containing elements that can be returned, as they directly measure the response or action taken by the audience, such as returning a coupon or filling out a form.

How Are Ads Containing Elements That Can Be Returned Evaluated