Understanding and recall are surrogate sales measures to assess which key message effect?
A) perception
B) cognitive
C) affect
D) persuasion
E) action

Name: Understanding and recall are surrogate sales measures to assess which key message effect? A) perception B) cognitive C) affect D) persuasion E) action
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Question

Quizplus · Accepted Answer

Understanding and recall are cognitive measures, as they relate to the mental processes involved in the comprehension and memory of information.

Understanding and Recall Are Surrogate Sales Measures to Assess Which