Which type of evaluative research controls the advertising participants receive in their homes and tracks their actual purchases at the store?
A) scanner research
B) persuasion tests
C) likability tests
D) inquiry tests
E) single-source research

Question

Quizplus · Accepted Answer

Single-source research controls the advertising exposure of participants in their homes and then tracks their purchases through data obtained from store scanners, providing a direct link between advertising and buying behavior.

Which Type of Evaluative Research Controls the Advertising Participants Receive