The point where the advertising gets tired and there is no response or less response than at the launch is called ________.
A) burnout
B) wearout
C) hiatus
D) decay point
E) point of diminishing return

Question

Quizplus · Accepted Answer

Wearout is the term used to describe the point where an advertisement or marketing campaign loses its effectiveness due to overexposure or its audience becoming desensitized to the message.

The Point Where the Advertising Gets Tired and There Is