In which method to collect tracking data does one or more test cities serve as controls while the others are the test where researchers can test the effectiveness of advertising?
A) wave analysis
B) test marketing
C) moment-by-moment tests
D) city-by-city tests
E) field tests

Question

Quizplus · Accepted Answer

Test marketing involves using one or more test cities to evaluate the effectiveness of a marketing strategy, such as advertising, while control cities are used for comparison.

In Which Method to Collect Tracking Data Does One or More