What do tracking studies evaluate?
A) copy and media against changes in sales
B) attitude toward the advertisement
C) attitude toward the brand
D) the brands or products consumers have purchased or used recently
E) inquiries from an advertisement
Correct Answer:
Verified
Q3: Testing advertisements before they run as a
Q4: Which of the following is a general
Q5: Which of the following is NOT tested
Q6: Which of the following compares the effectiveness
Q7: Studies that follow the purchase activity of
Q9: In which method to collect tracking data
Q10: A type of memory test in which
Q11: Asking a consumer who watched a particular
Q12: The validity of a persuasion test depends
Q13: Which type of evaluative research controls the
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