Studies that follow the purchase activity of a specific consumer or group of consumers over a specified period of time are ________.
A) diagnostic tests
B) concept tests
C) tracking studies
D) test market studies
E) inquiry tests

Question

Quizplus · Accepted Answer

Tracking studies are designed to monitor a specific aspect, such as purchase activity, of a consumer or a group of consumers over a period of time. This allows researchers to observe changes in behavior, preferences, or attitudes as they occur.

Studies That Follow the Purchase Activity of a Specific Consumer