Which of the following is a general term that describes various kinds of research used at different stages in the advertising process-before, during, and after an ad or campaign has run?
A) copy testing
B) concept testing
C) evaluative testing
D) primary testing
E) diagnostic testing

Question

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The Answer of Which of the following is a general term that describes various kinds of research used at different stages in the advertising process-before, during, and after an ad or campaign has run?
A) copy testing
B) concept testing
C) evaluative testing
D) primary testing
E) diagnostic testing

Which of the Following Is a General Term That Describes