Which of the following is a surrogate sales promotion measure to assess the key message effect of perception?
A) emotions
B) credibility
C) attention
D) motivation
E) brand image

Question

Quizplus · Accepted Answer

Attention is a surrogate sales promotion measure used to assess the key message effect of perception, as it reflects the extent to which the promotional message captures the target audience's focus and interest.

Which of the Following Is a Surrogate Sales Promotion Measure