When all the pieces of the campaign work together, the whole is greater than the sum of its parts, which is called ________.
A) compounding
B) the multiplier effect
C) effective ROI
D) efficient ROI
E) synergy

Question

Quizplus · Accepted Answer

This concept is referred to as synergy, which means that the combined effect of various parts of a campaign is greater than the sum of their individual effects.

When All the Pieces of the Campaign Work Together, the Whole