To evaluate the trade sales promotion programs, the _______ do store checks to verify that stores are doing what they promised.
A) sales representatives
B) art directors
C) copy editors
D) display managers
E) Audit Bureaus
Correct Answer:
Verified
Q16: Which of the following is a surrogate
Q17: Understanding and recall are surrogate sales measures
Q18: Which of the following is NOT a
Q19: How are ads containing elements that can
Q20: Which calculation allows comparison of the response
Q22: Studies that follow the purchase activity of
Q23: Synergy is when all the pieces in
Q24: Response per thousand is NOT an appropriate
Q25: Sales promotion programs are complicated in that
Q26: The efficiency of a sales promotion can
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