How does business marketing differ from consumer marketing?

Name: How does business marketing differ from consumer marketing?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Business marketing differs from consumer marketing in several key ways, including who buys the product (businesses vs. individual consumers), what the buying motive is (often more rational and based on business needs in business marketing), and how the decision is made (which can involve a more complex process with multiple stakeholders in business purchases).

How Does Business Marketing Differ from Consumer Marketing