Question 1

___________ is about selling (the company's viewpoint), but also it is about shopping (the consumer's viewpoint).

Accepted Answer

Retail marketing is about selling from the company's perspective and shopping from the consumer's perspective, encompassing strategies and tactics used by retailers to attract and retain customers.

Question 2

Which type of advertising can occur on local, national, and international levels, but is mostly local and targeted at consumers who live close by?

Accepted Answer

Retail advertising is primarily focused on driving consumers to local stores and businesses. It can occur on various scales but is predominantly local, aiming to attract customers in the immediate vicinity of the business.

Question 3

Which of the following types of organizations use retail advertising?

Accepted Answer

All the mentioned types of organizations use retail advertising to attract customers to their physical or online stores, promote products or services, and enhance their brand visibility within the local or broader market.

Question 4

Which of the following is NOT a reason given in the text why someone would shop in a store?

Accepted Answer

The answer of Which of the following is NOT a...

Question 5

Direct mail, a type of _______, provides sales leads, and lays the groundwork for subsequent sales calls.

Accepted Answer

Direct mail is a form of B2B (Business-to-Business) direct marketing. It is used to generate sales leads and prepare for future sales interactions by directly contacting potential business customers.

Question 6

What are the two general types of retail advertising?

Accepted Answer

The answer of What are the two general types of...

Question 7

________ retail advertising is image advertising that sells the retail store as a brand.

Accepted Answer

Institutional retail advertising focuses on promoting the retail store itself as a brand, rather than focusing on specific products or sales promotions. It aims to build the store's image and reputation in the minds of consumers.

Question 8

________ retail advertising presents specific merchandise for sale at a certain price and urges customers to come to the store and buy it.

Accepted Answer

Product advertising focuses on promoting specific products or services and often includes details such as price, features, and benefits to encourage customers to purchase.

Question 9

Companies use _______ as a key medium. Company sites allow business clients to view product lists, place orders, check prices and availability.

Accepted Answer

The web is used as a key medium for companies to allow business clients to view product lists, place orders, check prices, and availability.

Question 10

Who creates and produces retail advertising?

Accepted Answer

Retail advertising can be created and produced by a variety of sources including local media, in-house staff, advertising agencies, and freelancers, depending on the needs, budget, and preferences of the retail business.

Question 11

________ are advertising circulars furnished by a retailer for distribution as a free-standing insert in newspapers.

Accepted Answer

Preprints are advertising circulars provided by retailers to be inserted into newspapers, often as free-standing inserts, for the purpose of advertising their products or sales.

Question 12

A classification system established by the U.S. government to group organizations on the basis of the major activity or product or service provided is known as the ________.

Accepted Answer

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Question 13

Advertising by attorneys touting that they "won't get paid unless you do" is known as which type of business advertising?

Accepted Answer

This type of advertising is specifically known as "contingency advertising." It is a common practice among personal injury lawyers and some other types of attorneys, where the lawyer's fee is contingent upon winning the case and securing compensation for the client. None of the options provided (industrial advertising, trade advertising, professional advertising, barrister advertising) accurately describe this specific form of advertising.

Question 14

How does business marketing differ from consumer marketing?

Accepted Answer

Business marketing differs from consumer marketing in several key ways, including who buys the product (businesses vs. individual consumers), what the buying motive is (often more rational and based on business needs in business marketing), and how the decision is made (which can involve a more complex process with multiple stakeholders in business purchases).

Question 15

Which of the following is NOT a purchasing objective of business buyers?

Accepted Answer

Name recognition is not typically a primary purchasing objective for business buyers, who are more concerned with factors like price, service, quality, and assurance of supply that directly impact their operations and profitability.

Question 16

Which of the following is NOT a business-to-business advertising medium?

Accepted Answer

The answer of Which of the following is NOT a...

Question 17

Which advertising medium generally receives the smallest attention by business-to-business advertisers?

Accepted Answer

Consumer media generally receives the smallest attention by business-to-business advertisers because it is primarily targeted towards the general public rather than businesses. B2B advertising focuses on reaching other companies and professionals, making consumer media less relevant for their specific marketing goals.

Question 18

________ refers to the use of marketing programs and marketing communications tools for the good of society.

Accepted Answer

Social marketing is the correct term for the use of marketing strategies to promote societal welfare. It focuses on influencing behaviors that benefit individuals and communities for the greater social good.

Question 19

Which of the following is NOT a goal of nonprofit organizations?

Accepted Answer

The answer of Which of the following is NOT a...

Question 20

What type of campaign is designed to raise a specified amount of money in a given period of time?

Accepted Answer

Capital campaigns are specifically designed to raise a significant sum of money within a set period, often for the purpose of funding a specific project or building infrastructure.

Quiz 18: Special Advertising Campaigns

___________ is about selling (the company's viewpoint) , but also it is about shopping (the consumer's viewpoint) .

Which type of advertising can occur on local, national, and international levels, but is mostly local and targeted at consumers who live close by?

Which of the following types of organizations use retail advertising?

Which of the following is NOT a reason given in the text why someone would shop in a store?

Direct mail, a type of _______, provides sales leads, and lays the groundwork for subsequent sales calls.

What are the two general types of retail advertising?

________ retail advertising is image advertising that sells the retail store as a brand.

________ retail advertising presents specific merchandise for sale at a certain price and urges customers to come to the store and buy it.

Companies use _______ as a key medium. Company sites allow business clients to view product lists, place orders, check prices and availability.

Who creates and produces retail advertising?

________ are advertising circulars furnished by a retailer for distribution as a free-standing insert in newspapers.

A classification system established by the U.S. government to group organizations on the basis of the major activity or product or service provided is known as the ________.

Advertising by attorneys touting that they "won't get paid unless you do" is known as which type of business advertising?

How does business marketing differ from consumer marketing?

Which of the following is NOT a purchasing objective of business buyers?

Which of the following is NOT a business-to-business advertising medium?

Which advertising medium generally receives the smallest attention by business-to-business advertisers?

________ refers to the use of marketing programs and marketing communications tools for the good of society.

Which of the following is NOT a goal of nonprofit organizations?

What type of campaign is designed to raise a specified amount of money in a given period of time?