Question 1

People who buy or use products to satisfy their needs and wants are known as ________.

Accepted Answer

Consumers are the end users of products and services, and they buy or use products to satisfy their needs and wants.

Question 2

A critical behavior predictor called _______refers to how much of a product category or brand a customer buys.

Accepted Answer

C

Question 3

Culture is learned and passed on from one generation to the next, and the boundaries each culture establishes for behavior are called ________.

Accepted Answer

Norms are the established standards of behavior maintained by a society. They are the rules and expectations by which a society guides the behavior of its members, thus fitting the description of boundaries each culture establishes for behavior.

Question 4

________ can be defined by geographic regions or by shared human characteristics such as age, values, language, or ethnic background.

Accepted Answer

Subcultures are groups within a larger culture that have distinct characteristics, which can be defined by geographic regions or shared human traits like age, values, language, or ethnic background.

Question 5

Teenagers, college students, retirees, southerners, Texans, athletes, musicians, and working single mothers all have what in common?

Accepted Answer

Subcultures are groups of people within a larger culture that differentiate themselves from the larger culture to which they belong. Teenagers, college students, retirees, southerners, Texans, athletes, musicians, and working single mothers each represent a distinct group with its own values, norms, and behaviors that distinguish them from the broader society, making them subcultures.

Question 6

________ is a term that describes how various companies operate.

Accepted Answer

Corporate culture describes how various companies operate, including their values, beliefs, and behaviors that influence the work environment and interactions within the company.

Question 7

Which of the following is NOT a function reference groups perform for consumers?

Accepted Answer

Reference groups do not determine which products to buy; they influence or guide consumer decisions but do not make the decision for the consumer.

Question 8

________ are the statistical, social, and economic characteristics used to describe a population, including age, gender, education, income, occupation, race, and family size.

Accepted Answer

Demographics are the characteristics used to describe a population in terms of age, gender, education, income, occupation, race, and family size.

Question 9

Age, gender, education, income, occupation, race, and family size are all examples of ________ variables.

Accepted Answer

These are all examples of demographic variables, which are statistical data relating to the population and particular groups within it, such as age, gender, education, income, occupation, race, and family size.

Question 10

________ gender traits tend to be associated with one sex more than the other; for instance, wearing perfume and shaving legs are association with women.

Accepted Answer

Secondary gender traits are those characteristics and behaviors that are not directly related to biological differences but are culturally associated with one sex more than the other, such as wearing perfume and shaving legs for women.

Question 11

Which of the following statements is false?

Accepted Answer

The statement D is false because, in the United States, there has been a trend of moving from blue-collar occupations to white-collar occupations over the last three decades, not the other way around. This reflects the shift towards a more service-oriented and knowledge-based economy.

Question 12

According to Maslow's Hierarchy of Needs, which is the highest level of needs?

Accepted Answer

Self-actualization needs represent the highest level in Maslow's Hierarchy of Needs, where individuals strive for self-fulfillment and realizing their personal potential.

Question 13

In Maslow's pyramid ________ needs include prestige, status, and accomplishment.

Accepted Answer

Ego needs, according to Maslow's hierarchy of needs, include esteem needs such as prestige, status, and accomplishment. These are considered higher than basic physiological and safety needs, and social/belongingness needs, but lower than self-actualization needs.

Question 14

In Maslow's pyramid ________ needs include security, shelter, and protection.

Accepted Answer

Safety needs, according to Maslow's hierarchy, include personal security, employment, resources, health, and property, which encompass security, shelter, and protection.

Question 15

________ refers to consistency in behavior in terms of how we react to events and situations and behave in various roles.

Accepted Answer

Personality refers to the consistent patterns of thoughts, emotions, and behavior that characterize each person's adaptation to the situations of his or her life. This includes how individuals react to different events and behave in various roles, making it the correct choice.

Question 16

________ looks at patterns of consumption, personal relationships, and leisure activities.

Accepted Answer

Lifestyle analysis examines how individuals allocate their time and resources, focusing on consumption patterns, personal relationships, and leisure activities.

Question 17

Which of the following is a consumer category of brand relationship?

Accepted Answer

Switchers are consumers who frequently change brands, indicating a type of brand relationship based on variety-seeking or lack of brand loyalty.

Question 18

________ occurs when the consumer recognizes a need for a product.

Accepted Answer

Need recognition is the first step in the consumer decision-making process, where the consumer identifies a difference between their current state and their desired state, leading to the recognition of a need for a product or service.

Question 19

Consumers are people who buy or use products to satisfy their needs and wants.

Accepted Answer

Consumers are indeed individuals or groups who purchase or use goods and services to fulfill their personal needs and desires.

Question 20

The social and cultural forces that impact consumer behavior include culture, social class, personality, family, and demographics.

Accepted Answer

The answer of The social and cultural forces that impact...

Quiz 5: The Consumer Audience