Which school of thought on advertising in another country argues that advertisers must consider differences among countries, including local culture, stage of economic and industrial development, stage of life cycle, media availability, research availability, and legal restrictions?

Question

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Localization emphasizes adapting advertising strategies to fit the unique aspects of each market, including cultural differences and legal restrictions, rather than applying a one-size-fits-all approach.

Which School of Thought on Advertising in Another Country Argues