Which school of thought to planning global advertising programs emphasizes the cultural differences among peoples and nations?
A) human model
B) localization
C) economic model
D) market-orientation model
E) localized approach
Correct Answer:
Verified
Q21: Which of the following is a stage
Q22: Protecting the family, honesty, and self-esteem are
Q23: Which of the following is NOT a
Q24: Which school of thought on advertising in
Q25: Which school of thought to planning global
Q27: In which type of culture can the
Q28: Which planning approach sometimes has a central
Q29: The globalization/localization debate in international advertising is
Q30: Retailers may seek reimbursement for local advertising
Q31: Advertising is the primary marketing communication tool
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