Ralph Has Worked in an Advertising Agency in New York

Ralph has worked in an advertising agency in New York City for 10 years, all of it developing brand advertising for national brands. He decided he wanted to move back to his hometown of Jackson, Mississippi and open his own advertising agency. Because most of his clients will be local retailers, which of the following is NOT a difference between retail and brand advertising that he needs to be aware of.

A) Local retail advertising is targeted to people living in the store's community and is customized to match their particular needs, wants, and culture.
B) National brand advertising supports only the advertiser's brand, while retail advertising may promote several different brands or even competing brands.
C) Retail advertising has an inherent urgency.
D) Local retail advertising advertises a specific local store or stores and includes contact information such as the store's address, telephone number, and business hours.
E) All of the above are differences between retail and brand advertising.