Neiman-Marcus is an upscale department store located in large metropolitan areas. This retailer advertises in women's magazines but doesn't really give any information about the products they sell. They merely show a beautiful, sexy woman and the words Neiman-Marcus along the bottom of the ad. What type of retail advertising is this?

Question

Quizplus · Accepted Answer

This is an example of institutional retail advertising, which focuses on promoting the store's image or identity rather than specific products. By showcasing a glamorous image with the store's name, Neiman-Marcus is enhancing its brand identity rather than advertising specific products.

Neiman-Marcus Is an Upscale Department Store Located in Large Metropolitan