To get a comprehensive picture of PR's ________, practitioners evaluate process and outcome.
A) exposure
B) contact
C) impact
D) reach
E) frequency

Name: To get a comprehensive picture of PR's ________, practitioners evaluate process and outcome. A) exposure B) contact C) impact D) reach E) frequency
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Question

Quizplus · Accepted Answer

Impact is the correct term because it encompasses both the process and outcome of PR efforts, indicating the effect or influence the PR activities have on the target audience or objectives.

To Get a Comprehensive Picture of PR's ________, Practitioners Evaluate