Change-agent programs have the primary goal of changing behavior of internal publics, such as employees, or external publics, such as consumers.
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Q11: Which of the following have opened up
Q12: To get a comprehensive picture of PR's
Q13: The term publics refers specifically to people
Q14: Public relations is the conscience of the
Q15: A communication audit is necessary before beginning
Q17: What was the issue in the GE
Q18: What was the strategy used to convince
Q19: As described in "A Matter of Practice,"
Q20: Which of the following is a tip
Q21: As described in the chapter's opening and
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