What was the strategy used to convince the publics that the green strategy makes sense for the corporation and the people that it serves as described in the chapter's opening vignette?
A) corporate advocacy advertising
B) integrated marketing campaign
C) issue management campaign
D) media relations campaign
E) public affairs campaign

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The Answer of What was the strategy used to convince the publics that the green strategy makes sense for the corporation and the people that it serves as described in the chapter's opening vignette?
A) corporate advocacy advertising
B) integrated marketing campaign
C) issue management campaign
D) media relations campaign
E) public affairs campaign

What Was the Strategy Used to Convince the Publics That